Consumers Rediscover Seafood at Home

Seafood is making a powerful comeback in home kitchens. According to a Food Industry Association (FMI) study, 41% of seafood consumers now cook seafood more often at home, and nearly half feel very confident preparing it themselves. Once seen as tricky or intimidating, fish and shellfish are becoming easy, healthy, and flavorful everyday choices.

Photo d'un plateau de fruits de mer sur un support en bois. Il y a des crevettes, de la pastèque et de la tartinade.

Growing Confidence in Home Cooking

Thanks to online recipes, cooking tutorials, and user-friendly products, seafood has never been easier to prepare. Ready-to-cook fillets, pre-seasoned kits, and clear packaging are breaking down barriers for home cooks. Consumers are realizing that creating restaurant-quality seafood dishes doesn’t require professional skills — just the right tools and confidence.

A Sea of Opportunities for Brands and Retailers

This shift in behavior opens major opportunities across the seafood supply chain.

Brands and retailers can attract new customers by offering:

  • Convenient meal kits and ready-to-season portions,
  • Lesser-known species such as mackerel, sea bass, or octopus,
  • Products that emphasize traceability, freshness, and sustainability.

By focusing on simplicity, transparency, and education, brands can build lasting loyalty among consumers who want to cook smarter — not harder.

Toward More Diverse and Sustainable Consumption

Frequent seafood eaters are expanding their horizons, trying new species, and seeking responsibly sourced products. Sustainability now rivals taste as a key purchase driver. Consumers want to know where their seafood comes from and how it was caught or farmed.

This growing awareness encourages industry innovation — from eco-friendly packaging to responsibly sourced species and storytelling that connects people to the ocean.

Conclusion : Making Seafood Accessible and Inspiring

Cooking seafood at home is no longer a challenge — it’s a joy. This surge in consumer confidence is reshaping the market, making seafood a true symbol of modern, mindful eating.

For producers, brands, and retailers, the takeaway is clear:

bring the ocean closer to consumers — through simplicity, sustainability, and inspiration.

Read the full study on the IFT website.

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