Summer Fancy Food Show 2025: The Food Trends to Watch
From June 29 to July 1, 2025, the Summer Fancy Food Show unveiled the culinary innovations that will shape the months ahead. The Trendspotter Panel of the Specialty Food Association (SFA) identified several key trends that will attract consumers seeking authentic, nutritious, and surprising flavors.
The Korean Wave Takes Over: “Korea Pops!”
Korean culture now goes beyond K-pop and dramas to make its way onto our plates. Gimbap, tteokbokki, hotteok, soju, makgeolli, and hallabong citrus fruits are becoming essential staples.
Highlighted products from the show:
- Gamsa Foods – Korean-style Savory Oatmeal
- Otoki – K-pop Star’s Secret instant noodles
- SallyCook Co. – DIY makgeolli kit
- Cleveland Kitchen – Kimchi-flavored pickles
- Mikkuya Namwon – Chueotang (loach soup)
Why is this trend booming?
Consumers are looking for authenticity, originality, and strong cultural influences to enrich their culinary routines.
Protein-Packed Seafood Snacks: “Fish Food”
The boom in high-protein products continues with snacks made from fish and seafood. Convenient, healthy, and flavorful, they perfectly fit into a “Wellness 3.0” lifestyle.
Trending products:
- Fable Fish – Salmon Jerky (31 g of protein per serving)
- Blue Circle Food – Salmon breakfast sausages
- Onboard – Tuna bites and meatballs
- Prime Shrimp – Shrimp burger
Ingredient Substitutes: Creativity and Sustainable Alternatives
Alternative ingredients are multiplying to offer healthier, more diverse options: cupuaçu, yaupon, quinoa, pecan milk, and plant-based cheeses are redefining recipes.
Noteworthy innovations:
- Figa Foods – 63% cupuaçu bar
- Goldholly – Yaupon Supertea
- Lifestock – Pecan milk
- Farmer Foodie – Cashew-based Parmesan
Pistachios: The Star of Desserts and Snacks
Pistachio continues to shine as a trending ingredient, boosted by social media. Chocolates, ice creams, butters, and candies are making it their star component.
Spicy products remain on the radar
As we discussed in our previous article on spicy products, they are not ready to disappear from menus. Chutneys, honeys, salsas — chili is now being used in every possible way.
What the 2025 Edition Tells Us
- Cultural fusion with Korea is taking root
- Protein-rich seafood snacks are winning over busy consumers
- Ingredient substitutes are becoming the norm
- Pistachio is emerging as the chic, viral flavor
These trends reflect a shift toward eating differently — balancing health, convenience, and indulgence.
The Winter FancyFaire will take place from January 11 to 13, 2026, in San Diego, where the 2026 food trend of the year will be announced. Save the date!
